A mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.
- ISBN10 0130653438
- ISBN13 9780130653437
- Publish Date 31 March 1995
- Publish Status Out of Print
- Out of Print 8 August 2001
- Publish Country GB
- Imprint Prentice Hall
- Format Paperback
- Pages 1024
- Language English