Secure financial backing no matter what the current market buzz is, and develop a .com that will thrive and prosper for years to come.Every day innumerable e-ventures open and fold, each with big ideas and eyes set on quick fortunes, but few with the proper planning and capital necessary for success. In this invaluable resource, Marc Kramer provides anyone considering an e-commerce venture or already running one step-by-step guidance and real-world advice on starting, funding, and running a successful Internet business.Kramer walks the entrepreneur through the essential yet frequently overlooked issue of securing financial backing and directs the reader to what will attract investors and build great wealth. In addition, the book covers everything from writing a winning business plan to creating a solid marketing plan; from hiring a top-of-the-line management team to building impenetrable customer loyalty; from getting the most from vendors to forging win-win alliances with strategic partners. Internet Launch Pad is a one-stop resource for: -- Working examples of e-commerce business plans-- Real-world e-commerce marketing and operating plans-- Sample presentations and offering letters-- Lists of venture capitalists and private investor groups-- Q&A interviews with entrepreneurs, venture capitalists, and other expertsFor anyone interested in venturing into the world of e-commerce, this soup-to-nuts roadmap will put them on the fast track from idea to marketplace.
- ISBN10 0735201986
- ISBN13 9780735201989
- Publish Date 7 June 2001
- Publish Status Out of Print
- Out of Print 14 January 2003
- Publish Country US
- Imprint Prentice Hall
- Format Hardcover
- Pages 288
- Language English