This text is a collection of the best work emanating from the Economic and Social Research Council's (ESRC's) marketing initiative, papers from the ESRC's competitive initiative and other related research, accompanied by a commentary. The text provides an insight into British marketing and the conesquences for the nation's international competitiveness.
- ISBN10 0130428213
- ISBN13 9780130428219
- Publish Date 16 June 1994
- Publish Status Out of Print
- Out of Print 20 November 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Hardcover
- Pages 472
- Language English