How Individual Differences and Situational Context Influence Computer Utilization: Effects of Cognitive Style, Personal Involvement and Task Orientation on Computer Use Innovativeness (Working Papers in Consumer Research)

by Gordon R. Foxall and Seema Bhate

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  • ISBN10 0704414244
  • ISBN13 9780704414242
  • Publish Date March 1994
  • Publish Status Active
  • Publish Country GB
  • Imprint University of Birmingham
  • Format Paperback
  • Pages 51
  • Language English