Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift informaion quickly, we need content that can go more places, more easily. This book helps readers to stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
- ISBN10 1457102765
- ISBN13 9781457102769
- Publish Date 1 December 2012 (first published 1 January 2012)
- Publish Status Active
- Imprint Rosenfeld Media
- Format eBook
- Pages 240
- Language English