A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions.
Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated.
- ISBN10 0714833541
- ISBN13 9780714833545
- Publish Date 25 April 1996
- Publish Status Out of Stock
- Out of Print 16 June 2016
- Publish Country GB
- Imprint Phaidon Press Ltd
- Format Hardcover
- Pages 266
- Language English