Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting.
Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.
- ISBN10 0240800370
- ISBN13 9780240800370
- Publish Date 10 December 1989
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 246
- Language English