Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands.
- ISBN10 1137395575
- ISBN13 9781137395573
- Publish Date 29 August 2014 (first published 1 January 2014)
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Format eBook
- Pages 240
- Language English