Recall, Recognition, and the Measurement of Memory for Print Advertisements - Primary Source Edition

by Richard P Bagozzi and Alvin J Silk

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  • ISBN10 1295775999
  • ISBN13 9781295775996
  • Publish Date 28 February 2014
  • Publish Status Unknown
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 74
  • Language English