Marketing Performance Assessment

by Thomas V. Bonoma and Bruce H Clark

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  • ISBN10 0875842038
  • ISBN13 9780875842035
  • Publish Date 1 October 1988
  • Publish Status Out of Print
  • Out of Print 5 April 2008
  • Publish Country US
  • Imprint Harvard Business School Press
  • Format Paperback
  • Pages 400
  • Language English