The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them. The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces-such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.
- ISBN10 0823221741
- ISBN13 9780823221745
- Publish Date 1 May 2002
- Publish Status Out of Print
- Out of Print 16 September 2016
- Publish Country US
- Imprint Fordham University Press
- Format Hardcover
- Pages 270
- Language English