For courses in strategic management and business policy.
This package includes Pearson MyLab Management.
Utilize a strategic management model to learn and apply key concepts
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy.
This package includes Pearson MyLabTM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.
- ISBN10 1292227311
- ISBN13 9781292227313
- Publish Date 17 April 2018 (first published 20 November 2014)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 15th edition
- Language English