A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
- ISBN10 0714864730
- ISBN13 9780714864730
- Publish Date 3 September 2012 (first published 24 October 2002)
- Publish Status Active
- Publish Country GB
- Imprint Phaidon Press Ltd
- Edition 2nd Revised edition
- Format Hardcover
- Pages 320
- Language English