Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business whenever possible--and his philosophy has paid off in increased company profits. Now he reveals the innovative methods that have helped him achieve success. "Combines wit, wonderful stories, and a lot of good commonsense ideas".--Henry W. Bloch, Chairman and CEO, H&R Block, Inc.
- ISBN10 0425132161
- ISBN13 9780425132166
- Publish Date 1 March 1992
- Publish Status Out of Print
- Out of Print 31 March 2009
- Publish Country US
- Publisher Penguin Putnam Inc
- Imprint Berkley Publishing Corporation,U.S.
- Format Paperback
- Pages 173
- Language English