Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas.
- ISBN10 089006704X
- ISBN13 9780890067048
- Publish Date 19 January 1993
- Publish Status Active
- Publish Country US
- Imprint Artech House Publishers
- Format Hardcover
- Pages 212
- Language English