Framework for Marketing Management Value Package (Includes Interpretive Simulations Access Group B)

by Philip Kotler, Kevin Keller, and Phil Kotler

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  • ISBN10 013503955X
  • ISBN13 9780135039557
  • Publish Date 26 June 2008
  • Publish Status Active
  • Imprint Prentice Hall
  • Edition 4th ed.
  • Format Paperback (US Trade)
  • Language English