An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
- ISBN10 0136028047
- ISBN13 9780136028048
- Publish Date 16 February 2011
- Publish Status Out of Print
- Out of Print 29 January 2016
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 408
- Language English