This is a unique primer on the actual process of running campaigns, from the most local to the national level. Provides a thorough handbook, but also covers the vexing issues of today's campaigns - PAC money, the media, negative campaigning, fundraising, etc.
- ISBN10 0673980782
- ISBN13 9780673980786
- Publish Date 18 July 2000 (first published 1 January 1981)
- Publish Status Out of Print
- Out of Print 24 July 2014
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 320
- Language English