A companion book, Great Ideas in Retailing, contains:
1. Exercises (1 per chapter)–suitable to be handed in for grading or for class discussion.
2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.
3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.
4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).
Note: Teaching notes are available for Great Ideas in Retailing.
- ISBN10 013608799X
- ISBN13 9780136087991
- Publish Date 20 January 2010
- Publish Status Out of Print
- Out of Print 31 October 2013
- Publish Country US
- Imprint Pearson
- Edition 11th edition
- Format Paperback
- Pages 175
- Language English