Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

by J Walker, Ann Clurman, and Craig Wood

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  • ISBN10 097045158X
  • ISBN13 9780970451583
  • Publish Date 1 October 2004
  • Publish Status Active
  • Publish Country US
  • Imprint Racom Communications
  • Format Hardcover
  • Pages 288
  • Language English