This text shows how to attack problems using fresh, innovative approaches. The authors stress that in order to find new solutions, the reader must think creatively and use all areas of knowledge. The book takes an interdisciplinary approach to creativity by drawing on disciplines other than normal management areas such as psychology, sociology, and engineering. It also draws upon such disciplines as physics, history, biology and chaos theory. The authors believe that by always using the same knowledge, one will continue to arrive at the same solution, but using different types of knowledge can lead to different insights and ultimately different solutions.
- ISBN10 0873894367
- ISBN13 9780873894364
- Publish Date 1 December 1999
- Publish Status Active
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Hardcover
- Pages 235
- Language English