New Models of Marketing Effectiveness: From Integration to Orchestration

by Kate Cox, John Crowther, and Denise Turner

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  • ISBN10 1841162213
  • ISBN13 9781841162218
  • Publish Date 22 June 2011 (first published 20 June 2011)
  • Publish Status Unknown
  • Publish Country GB
  • Imprint WARC
  • Format Paperback
  • Pages 128
  • Language English