International Marketing (with Infotrac)

by Michael R Czinkota and Ilkka A. Ronkainen

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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
  • ISBN10 1439040583
  • ISBN13 9781439040584
  • Publish Date 25 June 2009
  • Publish Status Out of Print
  • Out of Print 27 May 2015
  • Publish Country US
  • Imprint South Western Educational Publishing
  • Edition 9th ed.
  • Language English