This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to:
understand the issues raised by the introduction of market forces into the public sector
identify the major threats and opportunities of operating in a competitive environment
discover how a customer driven culture can be developed
learn from practical examples drawn from across the public sector
- ISBN10 0273626167
- ISBN13 9780273626169
- Publish Date 17 April 1998
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 176
- Language English