A European advertising text, packed with practical examples, which will be ideal for all students of advertising.
Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.
- ISBN10 0273632892
- ISBN13 9780273632894
- Publish Date 10 August 1999
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 336
- Language English