ANALYSE AND EVALUATE YOUR COMPANY'S STRATEGIC FOCUS
Creating the right brand and communicating this to consumers is essential as it enables you to distinguish your company's products from those of your competitors.
This audit provides a systematic way of understanding what brands are and what added values they offer, both to the consumer and the company. It provides a six-step approach which can be used to evaluate the business performance of any brand, enabling you to:
Understand how brands and brand identities can be used effectively
Identify what needs to be understood about a brand
Choose an audit team and set objectives for the audit
Gather data and analyse and present the results from your brand audit
- ISBN10 0273649345
- ISBN13 9780273649342
- Publish Date 25 October 1999
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 132
- Language English