First coined by Richard Dawkins in The Selfish Gene (1976), memes are ideas, behaviours, or skills that are transferred from one person to another by imitation. With a foreword by Dawkins, this should become the definitive inaugural book on the burgeoning science of memetics. Starting with a clear definition of the meme it applies the principles of general evolutionary theory to understanding memetic selection. This book is intended for general public, academic psychologists, biologists, anthropologists.
- ISBN10 0198503652
- ISBN13 9780198503651
- Publish Date 1 June 1999
- Publish Status Active
- Out of Print 23 August 2000
- Publish Country GB
- Imprint Oxford University Press
- Format Hardcover
- Pages 288
- Language English