From jazz music to wearing sunglasses indoors, cool has always been the ultimate social label. The craving for this acceptance has powered popular culture for the last hundred years. Fashion, music, cars, pop idols, attitudes, and even some schools and parents, have been labeled Cool. But by whom? The truth is: no one in particular. And then there is the whimsical nature of being Cool: The arbiters of taste and style are so eager to pronounce something Cool, that something immediately becomes uncool as the masses rush to adopt it, in order to be Cool first. Something or someone can be so In they quickly become So Five Minutes Ago before spiraling downward to Out. And then, like nerds and bell-bottoms, something can be so Out, its In. (Thats cool. ) Taylor details the history of Cool, spotlighting its current manifestations. She charts the evolution of Cool from the sidewalks to the boardrooms, separating who creates cool from who merely markets it.
- ISBN10 0762435496
- ISBN13 9780762435494
- Publish Date 30 June 2009
- Publish Status Out of Stock
- Out of Print 19 September 2014
- Publish Country US
- Publisher INGRAM PUBLISHER SERVICES US
- Imprint Perseus Books
- Format Hardcover
- Pages 232
- Language English