This book reveals the history of the branding process, its secrets, and how to create, manage and breathe life into world-beating brands.
- ISBN10 082305862X
- ISBN13 9780823058624
- Publish Date 2 September 2003
- Publish Status Remaindered
- Out of Print 14 August 2011
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Watson-Guptill Publications Inc.,U.S.
- Format Paperback
- Pages 192
- Language English