Getting Better Value from Marketing Investments: How to Integrate Market Models with Financial Forecasts (MB Executive)

by Colin R. Stringer, Malcolm McDonald, and Carolyn White

0 ratings • 0 reviews • 0 shelved
Book cover for Getting Better Value from Marketing Investments: How to Integrate Market Models with Financial Forecasts
Shelve It

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

  • ISBN10 0273659324
  • ISBN13 9780273659327
  • Publish Date 30 November 2002
  • Publish Status Cancelled
  • Out of Print 22 February 2005
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Format Paperback
  • Pages 160
  • Language English