Valuepack:Marketing Management:International Edition/Accounting for Non-Accounting Students

by John R. Dyson, Philip Kotler, and Kevin Lane Keller

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Book cover for Valuepack:Marketing Management:International Edition/Accounting for Non-Accounting Students

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Accounting for Non-Accounting Students, 7th edition With an unbeatable reputation for clarity and accessibility, Accounting for Non-Accounting Students illuminates the principles of financial and management accounting for the non-specialist student. Encapsulating the essentials of book-keeping as well as the rules of accounting, the book guides the student through the basics in a non-technical style, and illustrates where and why these concepts are applied in the real world.Continuing the successes of past editions, the author presents students who may be new to accounting with a selection of unique and user-friendly features: *Special introductions explain 'Why this chapter is important for non-accountants' *Each chapter concludes with 'Questions non-accountants should ask' *A news story at the start of each chapter contextualises some of the issues raised *A review of the 'Key Points' from each chapter is combined with quick questions to help you 'Check your learning' This seventh edition of Accounting for Non-Accounting Students combines all of the most successful features of previous editions with a brand new, full-colour presentation: *updated discussion of credit and debit methods *revised and expanded case studies, taken from the service sector and the public sector, as well as from diverse international companies *excerpts from recently published company accounts - now fully aligned with IAS *expanded discussion of technical procedures, including the balanced scorecard, activity based costing and variance analysis *coverage of topical issues, including corporate governance, capital investment and risk Accounting for Non-Accounting Students also boasts a comprehensive range of student learning resources, including additional questions and case studies on the Web, multiple choice questions, and even a specially-designed quiz for non-accountants to help students break into the subject.
Explore the book's excellent Website at www.pearsoned.co.uk/dyson About the author John R Dyson was formerly Director of Studies of the Heriot-Watt University Management Programme, Edinburgh.
  • ISBN10 1408207257
  • ISBN13 9781408207253
  • Publish Date 1 May 2008
  • Publish Status Out of Print
  • Out of Print 14 July 2009
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Paperback
  • Language English