A new kind of corporation is emerging in the 1990s. In the past, most multinational companies (MNCs) have been managed as large, extended, nationally-based corporations. Now, developments in the international business environment and the competitive responses to them, make it imperative for firms to become genuinely global, not only in terms of sales, but also in terms of their asset and resource deployment. Financial, human and technological capabilities have to be built and utilized in a geographically diffused yet co-ordinated fashion, and organizational structures have to become more flexible. This volume assesses the current situation for multinational companies, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries.
- ISBN10 0415135184
- ISBN13 9780415135184
- Publish Date 31 March 1996
- Publish Status Cancelled
- Out of Print 25 May 2017
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback (UK Trade)
- Pages 384
- Language English