STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textAs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesuboth domestic and internationaluso that students gain practice putting chapter concepts into action.
- ISBN10 0324788495
- ISBN13 9780324788495
- Publish Date 1 February 2009
- Publish Status Active
- Out of Print 20 August 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition International ed of 2nd revised ed
- Format Paperback
- Pages 400
- Language English