As industry has become more specialized, purchasing has developed into a vital strategic resource. This study identifies the major issues involved and provides critical analysis, overturning many theories and assumptions surrounding purchasing. Through an analysis of buyer behaviour, all the key processes are examined in detail. They include: supplier relations; supplier networks; organization of purchasing; and communication. Five case studies illustrate how these techniques work in practice. This view of purchasing should be of interest to students of consumer behaviour, marketing and organizational studies.
- ISBN10 0415103975
- ISBN13 9780415103978
- Publish Date 5 May 1994 (first published 14 January 1993)
- Publish Status Out of Print
- Out of Print 15 October 1999
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition New edition
- Format Paperback (UK Trade)
- Pages 208
- Language English