This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
- ISBN13 9781403976222
- Publish Date 9 April 2008 (first published 4 March 2008)
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Edition 2008 ed.
- Format Hardcover
- Pages 259
- Language English