Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.
- ISBN10 0240800664
- ISBN13 9780240800660
- Publish Date 31 August 1992
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Format Paperback
- Pages 128
- Language English