"Careers in marketing is divided into four sections based on the key activities of marketing: marketing insights, marketing planning, marketing execution and marketing optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job"-Publisher description.
- ISBN10 1522922644
- ISBN13 9781522922643
- Publish Date 31 March 2016
- Publish Status Active
- Imprint Createspace Independent Publishing Platform
- Format Paperback (US Trade)
- Pages 194
- Language English