The primary objective of this book is to develop the understanding of creativity and how we can use it effectively to enrich the traditional problem-solving approaches that are characteristic of the decision and management sciences. Features include: "mind-expanding" exercises, which facilitate creative thinking and improve problem-solving and decision-making skills; realistic cases and models, providing a balance between theory and application; endnotes at the end of each chapter, which provide additional references, comments, and asides on various topics; and discussion on how creative thinking principles can be utilized to develop research ideas.
- ISBN10 0538809221
- ISBN13 9780538809221
- Publish Date 1 November 1990
- Publish Status Out of Print
- Out of Print 2 October 2009
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Paperback
- Pages 167
- Language English