Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy. ""Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation"" is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.
- ISBN13 9781605662244
- Publish Date 28 February 2009 (first published 1 January 2009)
- Publish Status Active
- Publish Country US
- Imprint Information Science Reference
- Format Hardcover
- Pages 301
- Language English