Entrepeneurship and Innovation: A Manager's Perspective

by Tim Mazzarol

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The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.
  • ISBN10 0734610351
  • ISBN13 9780734610355
  • Publish Date 23 December 2010
  • Publish Status Unknown
  • Out of Print 28 November 2014
  • Publish Country AU
  • Publisher Tilde Publishing
  • Imprint Tilde University Press
  • Format Paperback
  • Pages 281
  • Language English