This compendium of international marketing articles selected from the pages of the "Washington Post" is structured around the topics found in most courses in international marketing. The articles are wide-ranging: from in-depth, two-part examination of the Keiretsu system in Japan to a brief sketch of a church in Hungary that preaches the "gospel" of capitalism to frenzied believers.
- ISBN10 0205147208
- ISBN13 9780205147205
- Publish Date 23 October 1992
- Publish Status Out of Print
- Out of Print 30 September 2008
- Publish Country US
- Imprint Allyn & Bacon
- Format Paperback
- Pages 352
- Language English