Sales leads are ?where the money is.? They represent an enormous investment in marketing and sales dollars and energy. Letting them ?leak? away wastes that investment in several ways. It obviously wastes the investment, but it also is an enormous opportunity cost. Those leads represent income that is lost to the company for no good reason. The skills needed to prevent this kind of waste are a matter of special concern in today's tough economy. Experience and research-based, Obermayer's Sales Leakage: How to Find It, How to Measure It solves a specific business problem: effective management of sales leads.
- ISBN10 0324222327
- ISBN13 9780324222326
- Publish Date 15 October 2005
- Publish Status Active
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Language English