It's a BRAND New Game explores how football has changed from a 3pm Saturday afternoon match for all...into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern fan. It's a BRAND New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.
- ISBN10 1291774882
- ISBN13 9781291774887
- Publish Date 16 November 2014
- Publish Status Active
- Publish Country GB
- Imprint Lulu Press Inc
- Format Paperback
- Pages 226
- Language English