Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
- ISBN13 9781260092332
- Publish Date 10 April 2018
- Publish Status Out of Print
- Out of Print 14 February 2022
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 12th edition
- Format Paperback
- Pages 1472
- Language English