In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece - ethos, logos and pathos - can be used today. He presents the principles that can be used every time it is necessary to influence someone else's view. He shows readers how to draw upon the logic of their argument, their empathy with an audience, their imagination and credibility in order to persuade different types of listeners.
- ISBN10 0749430117
- ISBN13 9780749430115
- Publish Date 1 June 1999
- Publish Status Out of Print
- Out of Print 3 July 2006
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback (UK Trade)
- Pages 224
- Language English