It is increasingly clear that the intelligent use of technology makes a significant difference to a firm's ability to compete in today's complex global marketplace. This study offers business managers a tested, successful way to integrate new ideas, processes and electronic technologies into any business and to build a foundation for competing more effectively in the future. The authors introduce the Dynamic Planning Framework, a pragmatic tool for business and IT managers. Dynamic planning is based on four interrelated principles: taking a long-term view; holistic thinking; openness to change; and integrating business and technology. Illustrating the activities involved in the Dynamic Planning Framework through case studies, the book provides a valuable tool for integrating both sides of a company - business strategy and information technology - to address today's issues.
- ISBN10 0195083083
- ISBN13 9780195083088
- Publish Date 7 April 1994
- Publish Status Out of Print
- Out of Print 19 August 2002
- Publish Country US
- Imprint Oxford University Press Inc
- Format Hardcover
- Pages 303
- Language English