The Principles of Marketing Management

by Richard P Bagozzi

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  • ISBN10 0029465818
  • ISBN13 9780029465813
  • Publish Date March 1991
  • Publish Status Out of Print
  • Out of Print 8 November 2009
  • Publish Country GB
  • Publisher Prentice Hall (a Pearson Education company)
  • Imprint Prentice Hall & IBD
  • Format Paperback
  • Pages 400
  • Language English