Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
- ISBN10 039582835X
- ISBN13 9780395828359
- Publish Date 1 April 2003
- Publish Status Out of Print
- Out of Print 24 October 2011
- Publish Country US
- Imprint Houghton Mifflin
- Format Hardcover
- Pages 384
- Language English