Introduction to Rhetorical Communication

by James C. McCroskey

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An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.


This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

  • ISBN10 0134954572
  • ISBN13 9780134954578
  • Publish Date February 1982
  • Publish Status Out of Print
  • Out of Print 10 March 1994
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 4th Revised edition
  • Format Paperback
  • Pages 323
  • Language English