This text enables managers and students of management to gain the relevant knowledge, context and insight into the theory, principles and affects of the European Single Market, against which to apply their management competencies. It provides an understanding of how the functions of managers are afected by the establishment of the wider market place, and such phenomena as economic clustering, pan-Europeanism and the rise of technology. Demonstrating in a straightforward way how such opaque policies as "economic cohesion" have a very real impact on all managers, the book explores the past and future developments of the EC from the perspective of practising managers Not a guide book to doing business in Europe, this title sets out in practical terms the ways in which the responses of buyers and sellers, producers and distributors researchers, and professionals should be geared to the new environment. Richard Brown is a contributor to the CBI book on employment and training in the EC and the author of the IM diploma module on "Managing in Europe".
- ISBN10 0750615753
- ISBN13 9780750615754
- Publish Date 18 January 1994
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 216
- Language English